how to rank a website step by step

 1.KEYWORD RESEARCH 

Without keyword research, your site will not be optimized. The starting point of keyword research and discovery is to build a fresh foundation:

The first step in building a keyword portfolio is to generate a keyword list (or “seed list”). Before going any further, you should organize your research using a spreadsheet (for instance, Excel or a Google Drive sheet) that incorporates your competitor's keyword ideas along with your own.

For core list enrichment, identify the keywords that drive the most traffic to your site through Google's Webmaster Tools (GWT) account.

To determine which keywords you're ranking for, perform a search on your website with the BrightEdge Data Cube. Include the search results, together with the pages they appear on, in your list. Finally, use the same technique for your competitors.

To uncover additional keyword ideas, use Google's Keyword Planner tool.

When all is said and done, create an organized spreadsheet, where you assign keywords to various categories, such as “products,” “services,” and “news. When you're done here, we'll discuss your website structure.

2.SITE STRUCTURE 

In order to produce an optimized website structure (i.e. a navigational framework) that aids the search engines in understanding your site's content, and provides ease of navigation for your users, your keyword research is invaluable. Including targeted keyword categories or themes on your site will make it easier for search engines to identify whether or not your site is relevant to a user's query. Follow the Keyword Research Sheet to conduct more in-depth keyword research.

Make sure that the overarching themes of your website are consistent with your more general keywords.

Incorporate more precise keywords that were discovered during keyword research into your website's main categories and subcategories to better define your website.

Finer keywords, which include “long-tail” keywords (discussed below), are applied to each individual page. There are improvements that can be made on your pages to help you “move the needle” and improve your SERP positioning (also referred to as “bizboostup”).

3.Audit of SEO-generated content

While this is a simple step, a search engine optimization (SEO) content audit is strongly recommended, as it helps you analyze your web content's search engine ranking performance and profitability. To start, setting an initial content strategy benchmark will enable you to be informed as you plan out your future content. Once you've collected the information you need to perform an SEO content audit, there are several tools you can use. While many smaller websites may find the BrightEdge SEO platform less cost-effective, the platform's analytics and reporting tools are suitable for enterprise-level firms and websites that handle larger amounts of traffic.

Keyword research is just as critical in the content audit, and like with keyword research, you'll want to export and organize the data you've gathered from your content audit into a spreadsheet. In addition to pageviews, organic visits, bounce rates, conversions, and page speed, another set of critical SEO metrics to look at are total visits, number of bounces, completion rate, and page load time.

Maintain your company's website's focus on key landing and sales pages.

Social metrics such as Facebook shares, tweets, and re-tweets, as well as Google +1s and shares, are all necessary to determine your blog's authority and credibility.

4.Of pages, content optimization, and search engine optimization

As you progress through this step, you will need to produce new web page content as well as optimize existing web pages using the keywords that you've found through your research. We operate on the following principles:

striving for a good word count that helps the content feel like it has been sufficiently communicated (no less than 250 words, depending on the topic and purpose of the page). Reduce keyword “stuffing” or unnecessary text, while remaining relevant to the page's topic. Finally, always make sure that visitors to your site can read your written content immediately by the time they arrive at the top of the page (do not make advertisements the first thing they see).

Avoid unintentional duplication of pages' metadata by implementing safeguards such as validating page metadata for duplicates (discussed below).

To inform search engines of the content's topic, the page title and description should each include unique meta data (aka metadata). This is “clickable” information that affects search ranking, and is very important in SERP positioning.

To help search engines understand the contents of rich media, such as images and video, additional elements such as titles, descriptions, and tags are required. Carefully optimize rich media on the page so keywords are mapped to text and metadata on the page.

For search engine bots to better understand what your page is about, and to assist your readers in scanning your page, use an H1, H2, and H3 heading hierarchy.

Internal links should be used to connect individual webpages within a website. When using search engine robots, it is important to have an internal, connected structure on your site. This aids both the search engine robots and your visitors in navigating your website.

To further inform search engines of the page content of your site, use the XML robot code and create and submit an XML Sitemap. Helps "Googlebot" and other search engine robots to crawl and index your site, particularly for larger and/or newer sites, as well as sites that have a large archive of remote content pages and/or use rich media.

5.Create links to earn 

Content that others want to associate themselves with and/or express a vote of confidence in is referred to as “earning.” Internal or external links from pages about your products or services or about your blog posts may lead to your home page, or to other pages on your site with content relevant to the links. Your website's backlink profile consists of inbound links from other websites. When weighing its relative importance, authority, and credibility, search engines account for both the quantity and quality of your site's backlink profile. In turn, your site's organic search rankings are influenced by your assessment. Regular link audits should be done on a monthly or quarterly basis to check the status of your website's link profile. The process of managing our backlinks is referred to as backlink management. Read my article on the BrightEdge blog for an in-depth look at a four-step methodology for conducting a qualitative and quantitative link audit. I also share legitimate link-building tactics that go beyond just doing SEO. These ten backlink-building ideas may be particularly relevant if you're interested in implementing something on a daily basis. Mark Mitchell outlines 10 simple link-building initiatives you can accomplish in a day if you are time and resource constrained. In addition, he also shares methods for performing a backlink analysis, and avoiding getting penalized by Google by disavowing “bad” links.

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